A complete redesign for this one-of-a-kind editorial platform that shares perspectives surrounding the recreational zeitgeist and how movement influences the world at large.

THE RECREATIONALIST
2020

ROLE
Art Direction, Product Design, Design Systems

CREDITS
Tiffany Wilkinson, Content
Michael McGregor, Editorial
Braulio Amado, Illustration + Identity

From passion project
to acquisition channel

Starting as a small blog in 2016, The Recreationalist was a content blog for both the founder and creative team within Outdoor Voices — a way to document moodboards and other brand ephemera. Fast forward to 2019, the Outdoor Voices brand had organically grown a loyal following and a highly engaged community. Wanting to capitalize on this momentum, I was tasked with redesigning The Recreationalist to become a content hub that worked as a new acquisition channel for new customers while increasing lifetime value for existing customers.