A complete redesign for this one-of-a-kind editorial platform that shares perspectives surrounding the recreational zeitgeist and how movement influences the world at large.
THE RECREATIONALIST
2019-2020
ROLE
Product Design, Art Direction, Design Systems
CREDITS
Tiffany Wilkinson, Content
Michael McGregor, Editorial
Braulio Amado, Illustration + Identity
From passion project
to acquisition channel
Starting as a small blog in 2016, The Recreationalist was a content blog for both the founder and creative team within Outdoor Voices — a way to document moodboards and other brand ephemera. Fast forward to 2019, the Outdoor Voices brand had organically grown a loyal following and a highly engaged community. Wanting to capitalize on this momentum, I was tasked with redesigning The Recreationalist to become a content hub that worked as a new acquisition channel for new customers while increasing lifetime value for existing customers.
○ NYC → AMS → ATX
Digital Art Direction +
Product Design
Select Work
2018 — 2021
↗ Etc.
© Ralston Studio, LLC 2021
